Glossary

@-mention

If you want to tag a person, company or club in a feed, add @username – e.g. “@TRADEFOOX. It is used to initiate conversations with other users or associate content.

Algorithm

An algorithm is a series of steps that a computer uses to complete tasks. The algorithms of social media platforms determine what content is shown to a specific user at a specific time. Social media networks like to keep secret how their algorithms work, but they generally work with clues drawn from a user's social media contacts and interactions to find the most engaging content for them.

Analytics

Analytics is an umbrella term that describes both social media analysis tools and the information provided by those tools. Most social media networks offer their own analytics tools that allow profile owners to analyze how well their posts are performing in terms of metrics like reach, engagement, and follower growth. Specialized analytics programs can provide more detailed information and reports, including metrics such as team performance and social media ROI.

Answers

Reply is a social media feature that allows you to publicly respond to another user's comment, creating a comment thread.

Applicant Management System

It is a tool to manage the recruiting process online. With an applicant management system, all recruiting decisions can be easily coordinated and managed. A dashboard provides information about all currently advertised positions and shows all applications received. This makes it much easier to keep track of the entire recruiting process. An applicant management system makes communication easier, and templates for rejections, invitations to job interviews, etc. also save a lot of time. Advantages:

Overview and structure of all advertised positions

Overview of all applications received

Simplified communication with applicants

Templates for rejections, acceptances for interviews

Simplified, quick application process for applicants

Easily create and publish new job postings

Matching between applicants and job advertisers

GDPR compliant

Application Programming Interface (API)

An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Social network APIs allow these platforms to integrate with other software providers and apps.

Artificial Intelligence (AI)

Artificial intelligence refers to the ability of computers, programs or machines to learn and adapt in a way similar to human thinking. For example, chatbots use artificial intelligence to communicate and answer questions, while digital assistants like Alexa use AI to learn to respond better to queries over time. The more you interact with an AI program, the “smarter” it becomes – because it can access more data.

Augmented Reality (AR)

Augmented reality uses computer-generated effects to expand the reality we perceive with our eyes and ears. Common examples of this include face filters in social media apps like Instagram Stories. The user's face is supplemented with graphics (and sometimes sounds) generated by the respective social media platform. When used creatively, augmented reality offers potential customers new ways to interact with a brand. For example, a prospective customer can see how a product would look in their household or which glasses are best suited to their face.

Avatar

An avatar visually represents a person in digital contexts. Most of the time these are computer-generated images like Bitmojis. In social media, the term “avatar” also refers to the profile picture that represents a user on the platform. Most users choose a photo as their social media avatar, occasionally supplemented with a digital frame or filter. For brands, the company logo is usually the first avatar choice.

Block

If you block someone on social media, that person will no longer be able to see your posts on that social media network. Blocked users also cannot follow you, send you messages or tag you. However, keep in mind that it's pretty easy for blocked users to see content you've posted publicly.

Blog

The term was originally a shortened form of “weblog” and refers to a digital publication in which one or more authors regularly publish content, usually on a specific topic. Many brands use a blog to share engaging content with their target audience and demonstrate industry expertise. By the way, writing for a blog is called “blogging”.

Bloggers

The term “blogger” can also refer to a person who writes and publishes a blog. Many well-known bloggers are considered influencers because their content reaches a lot of people.

Brand Advocate

A brand advocate is a customer who loves your brand so much that they promote your products or services without being asked. But brand advocates can become even more valuable when you engage with them directly to target them and give them greater authority.

Brand Awareness

Brand awareness is a social media metric that tracks how likely people are to know about a particular brand. You can measure it over any period of time by tracking how much attention the brand receives in the form of mentions and engagement. The more people talk about a brand online, the higher is the brand awareness.

Business to Business (B2B) / Business to Consumer (B2C)

The acronyms B2B and B2C often appear in online marketing. B2B stands for Business to Business and means that a company markets its products to other companies. B2C, on the other hand, stands for Business to Consumer and describes a company's direct marketing to selected end consumers.

Call-to-Action

A call-to-action is a direct request to your visitor to carry out a specific action. The desired action can be anything.

Chat

A chat is an online conversation with one or more people. Whether as a couple or in a group, chats are typically private and text-based, although they can also include GIFs, photos, and even audio recordings. “Chat” can also mean a moderated public conversation on social media organized around a hashtag.

Chatbot

A chatbot is a programmed dialogue system that makes it possible to send automated messages to the user. The chatbot recognizes stored keywords from the questions and then sends ready-made answers to the user.

Comments

A comment is a form of engagement where a user responds to a social media post. Comments can express praise, ask a question, express another opinion, or otherwise contribute to the online conversation about social media content. They can include text, hashtags, @mentions, and emojis. A large number of comments shows that a post is engaging and can therefore improve its position in the news feed through a social media network's algorithm.

Compliance

Compliance is concerned with understanding and following rules, regulations and laws. In social media, compliance is particularly relevant for companies in regulated industries such as healthcare and the financial sector. These companies have strict rules regarding social media use and archiving of social media content.

Contacts

People you are connected to.

Content

In the area of ​​online marketing, content is the entire content of a website. This is usually text, but also images, graphics, videos, music files or gifs. Content is essential for ranking in search engines, for the length of stay of website visitors and their interaction on the website.

Content Marketing

Content marketing means attracting and retaining customers by creating and distributing valuable original content such as videos, white papers, guides and infographics. Those who regularly provide useful and unique content give their followers a reason to check their social media channels regularly. At the same time, you can build relationships and demonstrate industry know-how.

Conversion

A conversion occurs when a social media user or a visitor to your website takes a specific desired action. A purchase is often the desired conversion, but there are other types too - for example, lead generation activities such as signing up for a newsletter subscription, registering for a webinar or downloading a white paper.

Conversion Rate

The conversion rate is the number of conversions divided by the number of visitors. It is a social media metric that can be used to measure the performance of your social media activities towards achieving specific business goals.

Corporate Culture

Values, norms and attitudes are the basics that form part of the corporate culture and which shape it. Once these have been defined, they are lived and implemented by the employees and management.

Corporate Identity

The corporate identity, known as CI for short, describes all the characteristics that a company embodies. This includes not only the design of the logo, but also everything related to the company values and communication. The CI is therefore broad and covers a wide variety of areas.

Cover Photo

The 820 x 312 pixel image at the top of your page or profile.

Crisis Management

Crisis management is the art of getting a crisis under control in order to minimize the damage caused and restore normality as quickly as possible. Every company should have social media crisis management in place to manage social media risks and be prepared for a quick response in the event of a crisis.

Crowdsourcing

Crowdsourcing involves tapping into your online community to get new ideas, suggestions, information or content. A prime example of this is user-generated content, but you can also get good ideas through interactive features such as surveys.

Dashboard

Our dashboard is a tool that allows profile owners to manage the editing and revision of their own profile from a single screen.

Direct Message (DM)

A direct message is a private message sent via a social media platform. By default, direct messages from non-followers are blocked or forwarded to a secondary inbox via filter. However, brands that want to use direct messaging to interact with customers can change their settings to receive these types of messages from any sender.

E-Recruiting

E-recruiting includes all new recruiting methods from the digital sector. This includes, among other things, recruiting through social media, placed advertisements or directly addressing candidates through professional networking platforms.

Embedded Content

An embedded content is a social media post or other digital content that is placed within another piece of content using digital embedding tools. Most social networks offer native tools that allow the user to embed content into blog posts or websites using program code. Properly embedded content includes the original content of the post as well as links to the original post and the creator's profile.

Emoji

Emojis are a series of tiny graphics used in digital channels, from text messages to social media. They evolved from emoticons (e.g. the smiley face) that consisted of characters on a regular keyboard. Emojis then appeared in the late 1990s. In 2010, the Unicode Consortium approved Google's proposal to standardize emoji characters. Both iOS and Android devices have built-in emoji keyboards.

Employer Brand

The employer brand, is the presentation of the company and the company values to the outside world. Building an employer brand can be compared to building a normal brand. The aim of a meaningful employer brand is, in addition to expanding the company's image, to arouse interest among potential applicants.

Engagement

This refers to any type of interaction with your brand/profile – likes, comments and shared posts – on social media. The number of likes, reactions, comments and shares you received.

Engagement Rate

Engagement rate measures how many people interact with your social media content. There are different ways to calculate it - it's always about the percentage of users who saw a post and decided to interact with it.

Events

Events can be created by a company, club or profile and are used for business events, presentations and much more. Create an event, a party, a meeting and reach your target group.

Evergreen Content

Evergreen or long-running content is content that is designed to last a long time. It is not related to a specific event or promotion, but can provide traffic to a website for years to come.

Feed

A feed is a constantly updated list of new content posted by the accounts a user follows on social media. However, most social media feeds are not arranged purely chronologically, but are controlled by an algorithm.

Filter

A filter is a photographic effect that can be used to edit images before publishing them - from black and white to sepia to floral wreaths to dachshund ears. Filters are available on Instagram, Snapchat, Facebook Messenger, and many other apps with camera integration.

Follow

These are the people you follow so you can see updates in their feed. They don't have to follow you for you to follow them.

Follower

These are the people who have followed your profile and can see your updates in their feed. You don't have to follow them for them to become your follower. Similar to a fan or a X (formerly Twitter) follower, followers can see posts without requiring approval via friend request.

Friend

Connection between two person profiles.

Functions

TRADEFOOX offers users a variety of options to expand their private network, professional network or club network. In addition to maintaining existing business contacts and making new professional contacts, the platform offers many other functions. The platform also offers the option of following pages, famous personalities, etc. In this way, the user receives notifications as soon as the page, person, etc. has shared new content. Furthermore, areas that are particularly interesting for the user can be stored as hashtags. For example, if I am particularly interested in online marketing, I can search specifically for pages that deal with this area and follow them. There is also the option to join groups. In this way, as a user you always stay up to date and can read and share articles on interesting topics. You can also write and publish posts and articles yourself.

Designing your own profile (mentioning completed degrees, acquired knowledge, certificates, etc., storing interests, areas, etc.)

As a company: Link to your own website and provide contact details

As a club: Link to your own website and provide contact details

Maintaining previous business contacts / making new business contacts

Follow profiles of well-known personalities

Create/manage and join groups

Writing posts / sharing posts

Newsfeed (text-image post) / Watch (video posts)

Job searches and requests with matching based on suitable parameters

Creating advertisements

Create your own shop on our marketplace

Direct contact with each other via messenger

GDPR

The GDPR is the so-called General Data Protection Regulation, which was passed by the European Union. The agreement deals with the use and processing of personal data. Included are private and public data. The agreement is intended to guarantee the protection of data.

Geo-Tag

A geotag is a specific location added to a photo, video, or other social media post. Geo-tagging allows posts to reach more people because content is often searchable by location.

GIF

GIF is the abbreviation for Graphics Interchange Format – a file format that supports both static and animated images. GIFs have become so popular because they allow you to react without words on social media.

Goals

Goals are the objectives of an advertising campaign on social media. Each social media network offers its own set of goals to target ads to. For example, Facebook advertising goals are broken down into three broader categories: awareness, consideration, or conversions. The objective you select determines which ad formats or payment structures are available for your campaign.

Google Ads (Google AdWords)

Google Ads are a form of online advertising (formerly Google AdWords). Google Ads appear at the top of Google search results for a searched keyword. They can also appear on other websites via the Google Display Network.

Groups

Public or private, created by a person, a company or an association, topics can be discussed here. Serves the exchange of experiences and further training. A place for group chats for people who have a common interest - groups can be private or public.

Hashtags

# is used by Instagram and X (formerly Twitter). A hashtag allows users to connect with others and find images based on a common word. Using a hashtag also means others can find your post.

Header Image

The header image is the image that appears at the top of a social media user's profile. Also called a cover image or cover photo, it gives companies the opportunity to showcase their products, teams, or another aspect of their business that is intended to entice people to take a closer look at a profile.

Headhunter

The term comes from the area of recruitment. This is a so-called headhunter, a recruiting consultant who specifically supports companies in finding candidates and addresses candidates directly. Companies often hire headhunters to find a candidate for a specific open vacancy. Most of the vacancies are for specialist and management positions that need to be filled.

Impressions

The “Impressions” metric indicates how often an ad or promoted post is retrieved from the server and displayed on a social media network. But it doesn't say anything about how many people saw the ad. For example, a social media user may see the same ad multiple times in their news feed within a certain period of time. This is counted as a page view each time.

Inbound-Marketing

Inbound marketing is a strategy where you offer valuable content and resources to attract potential customers to your business. It's called inbound because the materials you create encourage people to discover and learn about your company on their own, rather than being exposed to a sales pitch. Your team can then nurture these new contacts until they are ready to become customers.

Inbox

An inbox is the screen where you read, organize and respond to messages. The email inbox is well known, but social media messenger services also use inboxes. Hootsuite Inbox is a tool for managing public and private conversations from multiple social media platforms on a single screen.

Influencer

Important and influential people in your industry who can provide you with great content.

Influencer Marketing

Influencer marketing is a strategy that involves working with an influential person on social media (an “influencer”) to promote a product, service, or campaign.

Insights

In the context of social media, the term “insights” usually refers to analytics and performance statistics. Depending on the type of profile, insights show you the demographics of the followers, when they are most likely to be online, the reach of individual posts and more.

Invitation

Invite someone to join your network and connect with you.

Job Ad

A job advertisement is an advertisement from a company that is looking for new staff. Job advertisements can be published internally within the company or externally via various channels. The job advertisement contains all information about the position that is to be filled. The advertisement is intended to give the potential applicant an insight into his future area of ​​responsibility, shows the required qualifications and also informs the potential applicantabout the company.

Key Performance Indicator – KPI

A KPI is a so-called “Key Performance Indicator”, which describes a key figure for measuring performance. The number of KPIs is large and depending on the area, there are different key figures that are most suitable. Here are a few examples: KPIs in the print sector help to find the best print medium for advertisements. In the online sector, they are used to measure the performance of placed advertisements. For the application process, you use them to determine how recruiting is developing.

Landingpage

A landing page is – as the name suggests – a website on which visitors land. This is usually a stand-alone website that is part of an advertising campaign and asks customers to take a specific action through a call-to-action (CTA). Interested parties are often asked to leave their contact details. In return, they receive a free trial or other content. Landing pages are an essential part of lead generation, which is the first step in converting visitors into customers.

Like

A like is a form of interaction on social media. This means you indicate that you like a piece of content by simply clicking on the “Like” button. On Facebook this button is a thumbs up symbol, on Instagram and X (formerly Twitter) it is a heart symbol. If you mark content with “Like”, you are also setting a bookmark because you can later see which content you have liked.

Link Building

Link building is a marketing strategy to improve traffic and search engine rankings by getting other websites to link to yours. Common methods of obtaining such links as part of a link building program include guest blogging and offering valuable content to repost.

Livestream

A live stream is a real-time video that is shared over the Internet. Most social networks today offer live streaming options where you can also interact with viewers. Users can make written comments and ask questions during the broadcast.

Lurker

A lurker is a person who monitors a social media feed or belongs to a social media group but does not interact with the content in the form of likes or replies.

Marketing Analytics

Marketing analytics refers to the collection and evaluation of data on digital marketing measures. This includes measuring key performance indicators (KPIs) about advertising campaigns, such as conversion rate (CVR) and bounce rate, as well as analyzing data such as acquisition costs to determine return on investment (ROI). Marketing analytics creates reports that companies can use to measure the success of their marketing activities and optimize them.

Matching

Matching methods use common characteristics from one data set to assign one or more similar observations from the other data sets. This makes joint analysis of the data possible. Job matching connects an intelligent matching algorithm between the job and the candidate, which compares both sides fully automatically and checks the accuracy of the fit thoroughly. The jobs are filtered and sorted. Applicants only receive offers that match their own profile. On the other hand, the number of potentially suitable applications on the HR manager's table is reduced. The job search becomes methodical, efficient and goal-oriented.

Meme

An online meme is a joke or comment made to be shared on social networks. It is usually a graphic or GIF with text above or within the image.

Messenger

Instant messaging for chatting with friends, on mobile and on the website.

Multiposting

Advertise jobs cheaply on as many channels as possible - that's multiposting. Whether via job boards, your own social networks or via certain portals that are known for multi-posting and do this directly for you and use several channels at the same time.

Network

Your contacts, including your contacts' contacts.

Networking Platforms

Networking platforms are professional networks. These can be compared to the social media platform Facebook, but focus on professional exchange.

News Feed

Personal content flow (top to bottom) influenced by updates and news from friends, brands or groups you follow.

Newsjacking

Also known as “trendjacking,” this term refers to referencing a news or trending topic in order to connect with the audience that follows that news/topic. Hashtags are a common way to link content to current news. However, newsjacking only works if there is a close connection to the message.

Notification

A notification is a message or alert that indicates new social media activity. For example, if someone likes one of your posts/feeds, you can receive a notification on your smartphone letting you know.

Organic Reach

Organic reach is the number of unique users who see your content without paid advertising. People find social media content organically through their own feeds - either from companies whose accounts they have liked or through content shared by friends or connections. If someone visits your social media profile because of a search or other non-paid recommendation, that also counts as organic reach.

Outsourcing

Outsourcing means that certain tasks are taken over by external service providers or entire production areas are relocated abroad for cost reasons.

Pay per Click (PPC)

Pay per click is a form of advertising in which a company pays each time a user clicks on an ad. The costs for a PPC campaign vary depending on how much the target keyword is in demand. The amount you pay for each click in a pay-per-click campaign is the cost per click (CPC).

Platform

A platform is a social network or a component of one. X (formerly Twitter), Facebook and Instagram are social media platforms. However, some marketers view Facebook News Feed and Facebook Stories as separate platforms because they may have different audiences that need to be reached with different marketing strategies.

Post

A post or contribution is any status update, photo or video and any shared content on a social network, blog or forum.

Post clicks

The number of people who clicked on something in your post. This can include someone clicking on an image with a “See More” call to action or a URL you have inserted.

PPC

Pay-per-click ads are ads on websites or search engines that you pay for when a user clicks on them. Bid-based PPC uses auction-driven pricing, where advertisers compete with other advertisers by setting a maximum bid for each click.

Private

A private social media account or group is not visible to the public. The basic elements of the account or group - such as profile picture and name - are visible to everyone, but only approved followers can see the shared content. On X (formerly Twitter), a private account is called “protected.”

Profil

Social media accounts are called profiles on social media. Companies can register on social platforms and can thus be found by potential interested parties and can present themselves to the outside world in accordance with their corporate identity.

Company profile: Companies can create their own profiles in which they describe the company and advertise open job postings.

Club profile: Clubs can create their own profiles in which they describe the club and present themselves.

User profile: Private individuals can create their own profiles in which they present themselves.

Profile Picture

The image that represents you or your company. This is the smaller photo that appears next to all your posts.

Promoting Young Talent

Promoting young talent means carrying out targeted recruiting measures to find and recruit young talent. The career planning and goals of young employees are specifically promoted and communicated.

Reach

Reach refers to the total number of people you can reach with a social media post or ad. However, this metric doesn't necessarily mean that all of these people actually saw the content - for example, they could simply have scrolled further. Reach simply indicates that the content appeared at least once in the user's social media feed. Social media analytics tools usually show organic and paid reach as two separate metrics.

Post reach - how many unique users saw your post

Page reach - how many users have seen the content you posted

Organic reach - how many users saw your content on their own initiative

Paid reach - how many users saw your promoted post

Reaction

Reactions are a form of interaction on Facebook. In addition to likes, there are reactions such as Heart, Haha, Wow, Sad and Angry, which are indicated by emojis. Facebook users can access the reaction options by hovering over or holding down the Like button.

Recruiting

Recruiting is the search for qualified workers (recruitment).

Recruiting Video

A recruiting video can be created and used in a variety of ways. Whether it's explanatory videos for certain positions in an animated style or videos with real excerpts from everyday life that are then used for recruiting, everything is possible! Recruiting videos are increasingly in demand and are well received. In this way, candidates can be addressed personally and emotionally and a direct emotional connection is created between the applicant and the company.

Request

Sent from one user to another for contact and networking or even to start a possible project together.

Return on Investment (ROI)

Return on Investment (ROI) measures the profitability of an investment by comparing the money earned from the investment with the capital invested. ROI is used in marketing decisions because it shows in a snapshot which marketing expenses have the best cost-benefit ratio. Ultimately, it describes what you get for your money.

RSS

The “Rich Site Summary” (RSS, also called “Really Simple Syndication” – but whether it is really that easy is a matter of opinion; both explanations are not official, by the way) is a format for syndicating web content. RSS feeds are created in a standard XML format, which makes them compatible with a variety of readers and aggregators that readers can subscribe to.

RSS Reader

An RSS reader is a tool that allows you to collect articles from multiple RSS feeds in one place for easy reading.

Scheduling

The term “scheduling” refers to scheduling social media updates and content in advance using a social media management platform or other publishing tool. By scheduling their social media posts, users can save time by composing multiple messages in one batch - often as part of a publishing approval process or large-scale marketing campaign. In addition, target groups in different time zones can be reached.

Selfie

A selfie is a photographic self-portrait, usually taken with the front camera of a smartphone and shared on social media.

SEM / Search Engine Marketing

An online strategy with the aim of attracting customers, generating brand awareness, building trust and loyalty. SEM increases the visibility of your website primarily through pay-per-click (PPC) ads.

SEO / search engine optimization

Search engine optimization is the art of improving visit volume and/or the quality of organic traffic to your website, all for free. Typically, you do this by creating relevant content on your website for the search terms you want to be found for.

Share

The Share feature allows you to share the content you enjoy with personal Facebook friends.

Share of Voice

The Share of Voice metric shows how frequently a particular brand is mentioned compared to its competitors. It is usually expressed as a percentage of total mentions within an industry or a predefined group of competitors.

Shitstorm

The term shitstorm is a special Internet phenomenon and is made up of the English words “shit” and “storm”. A shitstorm is a wave of outrage that usually spreads quickly via social media channels. This unexpected occurrence of criticism, insults and negative comments can affect companies, private individuals or celebrities.

Social Listening

Social listening is the process of identifying and evaluating all statements on social media about a company, topic, brand or person. The social media team can then take action based on the results of the analysis. These measures can be as simple as sending a response to a satisfied customer or as extensive as revamping your brand strategy.

Social Media Management

Social media management is the management of social media accounts, engagement with target groups, and measurement of business results from social media activities. Effective social media management practices implemented across departments and regions enable collaboration among all company employees and measurable social media results.

Social Media Marketing

Social media marketing is the use of social media to increase brand awareness, identify important target groups, generate leads and build meaningful customer relationships. Social media marketing should always be part of a comprehensive social media strategy that includes social media customer service, community management and social selling activities.

Social Media Recruiting

When we talk about social media recruiting, we are talking about recruiting via social networks such as Facebook and Instagram. These are paid advertising campaigns which - in the background through special targeting - are played out to the desired target group in the Facebook feed or Instagram Stories.

Social Networking

Very simple definition - making contacts in an online community.

Social Selling

Social selling is the use of social media tools to discover leads, reach new potential customers and nurture business relationships.

Spam

Spam is unnecessary, unwanted, or repetitive content that clogs inboxes and social media feeds. The term “spam” has been used to describe junk messages since the early days of the Internet.

Statistics

This is your analytics hub. You can find all post and page analyzes here.

Storytelling

Storytelling is a specific form of narrative. Typical for this type of storytelling is primarily figurative language, which is accompanied by numerous metaphors and comparisons. The aim is to convey content to the reader in an interesting and entertaining way. The reader should be able to see themselves in the story and, for example, identify with the topic.

Tabs

These are located under your profile photo and are links to information about your business, location, photos, videos, and third-party apps.

Tag

Tagging is a social media functionality most commonly used on Facebook and Instagram. This allows users to access the profile of the person appearing in the photo.

Talent Pool

The talent pool also plays an important role in the talent management system. The talent pool is a database of applicants who have already applied for a position and unfortunately received a rejection, but who have agreed that their data will continue to be stored. And on the other hand, these are applications that were submitted on their own initiative and were therefore included in the database system. This means that potential, very good candidates are noted who should be given a new opportunity at a later date.

Targeting

Targeting is a defined target group in online marketing. For each ad or advertising campaign, the first step is to define the target group at which the campaign should be aimed.

Thread

Starting with a post, these are all comments and reactions to that post. A thread is a message thread that represents a conversation. Threads begin with an original message, followed by a series of replies or comments to it. Threads are an important part of any type of online communication, including social media and email, for keeping track of conversations.

Throwback Thursday (#TBT)

It is a hashtag used for sharing old photos on social media.

Traffic

Volume of visitors to your website or platform

Trending

The most commonly used hashtags currently are considered trends. In trending you get an overview of the most current/most viewed content. Trending is a topic or hashtag that is trending on social media at a certain time. Social media networks highlight such trends to stimulate discussion and encourage their users to become more engaged. The “trending” concept was popularized by X (formerly Twitter) and then adopted by other social media networks. The trends are personalized for you - depending on your location, the people you follow or whose pages you have liked.

Trending Topic

An above-average topic discussed on social media.

Trendjacking

When you actively get involved in a major trending topic and use the excitement around the topic to get users to engage with your brand.

Troll

In internet jargon, a social media user who intentionally posts offensive or annoying posts just to provoke other users is called a troll.

Unfollow

When you unfollow someone, you unsubscribe from that person's social media account. If you want to maintain a social media connection with this person but no longer want to see their posts, you can also mute them.

URL

URL is an abbreviation for Uniform Resource Locator and means the address of a website page or other Internet resource. URLs can contain UTM codes that are helpful in tracking and analytics.

Usability

Using a product without showing any abnormalities?! Then everything was done right with usability, user-friendliness, because that is exactly the goal. To develop a product in such a way that it is particularly easy for the user to handle and use. Usability can be transferred not only to products, but also to the use of websites, for example. If a website is easy to use, it is user-friendly and everything has been done right. However, if the user notices negative aspects, the user-friendliness has not been implemented in the best possible way.

User-Generated Content (UGC)

Unlike branded content, user-generated social media content is created by everyday people. Brands collect this content through contests, branded hashtags, or simply by asking creators for permission. When brands share such content with their own followers, it is a UGC campaign. User-generated content is helpful when it comes to increasing brand awareness and customer loyalty. Companies can harness the enthusiasm and creative energy of their customers.

Username (Handle)

Your username identifies you on social media and is usually provided as @username. You can also use it in a personalized URL for any social network. It's a good idea to use the same username across all social networks to make it easier for potential followers to find your accounts.

Vanity Metric

The vanity metric is an analytics element that can be measured, but says nothing about the actual return on investment (ROI). Examples of this are the number of followers, likes or comments. These numbers should be put into context using concrete numbers such as the click rate or the conversion of visitors into leads.

Vanity URL

A vanity URL is a web address that is branded for marketing purposes. Vanity URLs are created specifically to replace links typically provided by URL shorteners with ones that feature the brand name. Examples of this are ti.me, the vanity URL from Time Inc., or nyti.ms (New York Times).

Video Recruiting

Videos illustrate facts and things in an entertaining way. They are fun and convey information at the same time.

Viral

In social media, the term “viral” refers to the phenomenon where a particular post leads to an unusually large number of interactions. If the post is shared particularly frequently, this is the clearest sign that it is going viral - because it spreads like a virus on the Internet.

Virtuelle Reality (VR)

Virtual reality immerses the user in an experience where their actions look or feel real. In most cases, you interact with virtual reality via a VR headset.

Vlogging

„“Vlogging” is a combination of the words “video” and “blogging”. It means creating and posting video blog content. Someone who vlogs is called a vlogger.

War for Talents

The shortage of skilled workers is also described as a “war for talent” and describes the problem of a lack of skilled workers on the labor market. Due to demographic change, late career entry and declining interest in technical, craft and IT-technical professions, there is an increasing shortage of skilled workers on the open labor market. For this reason, companies are desperately “fighting” for new staff. Poaching staff is therefore becoming more and more part of everyday life for recruiters and HR managers.

Web Analytics

Internet data measurement, analysis and reporting - important for understanding traffic to your website.

Webinar

Online seminar or presentation hosted by an individual or company. Webinars are used in marketing to educate the target group about a specific topic. The webinar hashtag promotes discussion on social media.

Work-Life Balance

Work, work, work… there is no free time! It is precisely this problem that the so-called work-life balance counteracts. This is intended to create a pleasant, balanced relationship between work and private life. The work-life balance is also known as the compatibility of family and career. This can usually be positively influenced by the employer by adjusting the working time models accordingly and offering the employee the opportunity for flexitime or home office. Sports and leisure activities also have a positive influence on the work-life balance.

YOLO

You Only Live Once