The long road to the brand...
Legal notice:
To the extent that this website contains information on legal issues in the field of national and international intellectual property rights, we make no claim to the completeness of this information and cannot guarantee its accuracy. They are therefore not to be understood as professional legal advice; liability is excluded in this respect. Before you take any action based on information on this website, we recommend that you seek detailed legal advice from a patent attorney or lawyer.
Step 1: What founders should know about brands - basic brand knowledge
This video is about what founders should know about brands. How do I find out if there are already similar older brands that I might clash with? Why is a word mark usually better than a word/image mark? How do I deal with imitators? Why should I think of the most imaginative name possible? We answer all of these questions in this video.
Step 2: Trademark search - free search for similar older trademarks
The 45 classes: http://tmclass.tmdn.org/ec2/ Link to research: https://www.tmdn.org/tmview/#/tmview
Step 3: Word mark or word image mark? What is the best way to register?
Step 4: Trademark Registration - Registration of a Trademark - Trademark Protection Tutorial & HowTo
Step 5: German trademark or EU-wide Union trademark?
...Do you only register a German trademark or an EU-wide Union trademark? On the one hand, this is a question of finances. The EU trademark (from EUR 850) is around three times more expensive than the German trademark (from EUR 290) in terms of the minimal official fees. For example, if you involve a patent attorney, the registration will cost around EUR 400 to EUR 1200, depending on the scope of advice, type of trademark, law firm and expertise...
Tip: Risk of confusion with trademarks
How does a court or office determine whether trademarks are too similar? There are actually always the same criteria that are checked:
- Are the characters very similar or identical?
- Are the goods or services in question very similar or identical?
- Is the earlier trademark particularly well known or does it have a so-called increased distinctive character?
- Distinctiveness of the earlier mark
- Relevant consumer groups
Step 1: Patent...An inventor has a new idea - what does he do?
...This video is about inventors and their ideas. Let's assume an inventor has a new technical idea for making it easier to bottle perishable liquids like milk. What does he have to consider? When can he talk to investors? What must be included in a non-disclosure agreement?
Step 2: Patent search - how do I search for patents?
...Experience has shown that researching the state of the art can cost 500 to 5000 EUR, depending on how carefully you search and which databases you want to use...
Step 3: Patent application - Register patent - Patent protection
...With a patent application you apply for protection for a new technology. The patent application is then examined at the patent office. The examination process then usually takes 2 to 4 years and the patent is granted or the patent application is rejected...
Tip: Formulate patent claims - 5 basic principles - 12 common mistakes
Tip: Circumvention of patents - How do you circumvent a patent?
...In this video, Dr. Rolf Claessen explains how the scope of protection of a patent claim is fundamentally determined, what equivalent patent infringement is and which features have to be designed differently in the workaround solution in order to get out of the scope of protection of the patent. Finally, he looks at some decisions that make assessing the circumvention particularly easy and gives a concrete example...
Tip: Utility models - what you should know about them!
...This video is about the most important things you need to know about the utility model. From the historical role of the utility model as a “small patent”, the utility model has developed into an interesting property right...
Tip: Design protection with a design registration/design patent - costs
...Before registering a design, you should know that a design must be new on the registration date so that it can be successfully enforced later. The vast majority of offices do not check whether the submitted design is actually new. However, this is usually checked when enforcing the design, so you should pay attention to this...